Welcome to Cianna Capital! We are a team of experienced venture investors and entrepreneurs who are dedicated to supporting the growth of early stage startups from Seed to Series A and beyond. Our mission is to identify and invest in innovative, high-potential companies that have the potential to disrupt their respective industries and create value for their clients and/or customers in a sustainable manner. We understand that starting a business is a challenging journey, which is why we aim to be more than just a source of capital for our portfolio companies.

We believe that by working closely with our founders and providing them with access to our network, resources, and expertise, we can help them navigate the challenges of building a successful company. Our investment focus is on companies that are using technology to solve real-world problems and needs/gaps in the market. We are particularly interested in startups that have a strong team, a clear value proposition, and a scalable business model with a clear path to profitability. We are sector agnostic while being geographically focused on western developed markets as well as the MENA region. At our firm, we value integrity, transparency, and collaboration. We believe that building long-term relationships with our portfolio companies and stakeholders is key to our success. We are committed to creating a diverse and inclusive ecosystem that fosters innovation and supports the growth of the next generation of leaders and entrepreneurs.

Thank you for considering our firm as a partner on your entrepreneurial journey or as a potential co-investor to partner up with. We look forward to working with you to build a better future together.

WE STRIVE TO FUEL AND CHANNEL AMBITION 

RAHIL RAWJI - FOUNDER & GENERAL PARTNER


Rahil is the founder of Cianna Capital, which he established in 2017 and has successfully managed since then - overseeing its investing activities, operations and strategic direction. He brings a wealth of experience in venture investing and helping founders build successful businesses.

He has a strong background in marketing and operations. He previously held the position of Director of Marketing/Operations at Marsavco SARL in Democratic Republic of Congo for 4 years where he was responsible for implementing effective marketing strategies and ensuring operational efficiency.

He also served as the Director of Marketing at My Kind of Entertainment in Boston, USA where he organized events for colleges, enriching the vibrant campus culture. He also contributed to the success of Chewy Vegas LLC in Boston, USA as the Director of Marketing overseeing promotions for entertainment events and driving brand awareness for merchandising products.

 

Rahil grew up in Pakistan, graduating from the American School in Karachi. He Holds a Bachelor of Science in Business Administration with a concentration in Marketing from Sawyer Business School at Suffolk University in Boston, USA. He further expanded his knowledge by studying at the College of Business, Johnson and Wales University in Rhode Island, USA.

ASAD JAFRI -
CHIEF INVESTMENT OFFICER

 

Asad has almost a decade of experience working in the Private Equity & Venture Capital industry. His expertise lies primarily in portfolio strategy and construction, deal origination and pipeline building, new ventures evaluation and due diligence, business growth and efficient scaling, corporate governance and financial management of value-oriented businesses.

 

He oversees all investments at Cianna Capital. He was previously associated with an emerging markets focused Venture Capital fund as well as an impact-oriented Private Equity fund. Prior to that, he had spent several years in the financial sector on Wall St.

Fun fact - he has dabbled into several entrepreneurial ventures of his own with varying degrees of success.

 

He holds a Bachelor of Science in Business from Indiana University’s Kelley School of Business, completing a dual major in Finance and Entrepreneurship.